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Public relations in leisure facilities
Müllerová, Kamila ; Pechová, Blanka (advisor) ; Trunda, Jiří (referee)
TITLE: Public Relations in Leisure Time Centres AUTHOR: Kamila Müllerová DEPARTMENT: Centrum školského managementu SUPERVISOR: Ing. Bc. Blanka Pechová ABSTRACT: This bachelor thesis is aimed at finding public relations concept for leisure time centres which can be subsequently implemented by particular leisure time centre management in their own regional public relations policy. The thesis considers public relations an important tool for a successful run of a leisure time centre within the marketplace of leisure time activities and services. There are three distinctive parts of the thesis; theoretical, research and practical one. The objective of the theoretical part is to introduce the institution of the leisure time centre in general and define the main aspects of public relations subject matter. The basis for this part became findings from available literature and other sources regarding public and media relations cited as follows. The research part builds on analysis of the state, run and the true practice of PR in leisure time centres. The instrument of the research was a web-site questionnaire. The conclusion of this part serves as one of the bases for the final outcomes of the thesis. The subject of investigation became leisure time centres located in the Czech Republic. The practical part of the...
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Target groups and their definition on the example of the City library in Nymburk
Latislavová, Barbora ; Kolínová, Pavlína (advisor) ; Nekolová, Kateřina (referee)
This bachelor thesis is focused on patron segmentation in public libraries in the context of marketing communication between the library and users. Thesis overviews the marketing theory of segmentation, which then transfers into an environment of public libraries and describes several important segments. The practical part consists of a case study on the example of Nymburk City library , which describes the selected target groups of this library and how to work with them. Disclosed are libraries marketing activities and their evaluation in view of the target groups. Powered by TCPDF (www.tcpdf.org)
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Marketing communication in a chosen company
KREJČÍŘOVÁ, Dominika
This diploma thesis called Marketing Communication in a chosen company aims to analyse used marketing communication tools in the selected company and propose changes and recommendations based on the acquired knowledge and results. According to them, the company's target groups of marketing communication will be set and the overall plan of activities for the year 2020 will be compiled in the practical part.
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Marketing management apelačních vín v ČR se zaměřením na VOC MODRÉ HORY a VOC PÁLAVA
Šimonová, Lucie
There are described resources, information obtain proceeding, extent and research methods in the first part of the thesis. The fourth chapter, Elemental literary summary, explains basic terms of marketing and public relations. Next part of this charter, deals with description the classification of wines according to different criteria, and explain the differences between the Germanic and Romanic system of labeling wines. It is also explained how the Czech Republic classifies wine as VOC, what are the conditions for its production and what should this sign guarantee. Definitely is not missing a description of VOC Modré Hory and Voc Pálava. In the chapter Trends at the wine market in Czech Republic, we executed an exploration of wine market and marketing surrounding brand analysis. The Communication policy and communications environment chapter describes a role of wine in a society and separates a consumers to the particular segments accoriding to the object groups. The Marketing and terroir chapter explains an acceptance of a role of terroir on the global market and what´s the VOC contribution. How to pass the terroir heritage to the consumer; if a terroir use as an instrument of a tourism, opportunity to emplace just this wine to the plane boards or if use an importance of biodiversity within the framework of marketing terroir message. The Marketing strategy chapter describes an acquisition of clients through the social media, further a potentialities wine investments and the social networks in touch of wine. The fifth chapter summarizes a results of this thesis. Evaluates a gained data and interprets a results of the consumer questionnaire and producer questionnaire. Tha last part of fifth chapter is a verification of defined hypothesis.
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Target groups and their definition on the example of the City library in Nymburk
Latislavová, Barbora ; Kolínová, Pavlína (advisor) ; Nekolová, Kateřina (referee)
This bachelor thesis is focused on patron segmentation in public libraries in the context of marketing communication between the library and users. Thesis overviews the marketing theory of segmentation, which then transfers into an environment of public libraries and describes several important segments. The practical part consists of a case study on the example of Nymburk City library , which describes the selected target groups of this library and how to work with them. Disclosed are libraries marketing activities and their evaluation in view of the target groups. Powered by TCPDF (www.tcpdf.org)
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Social agriculture as an alternative business solution for agriculture
ŠVEC, Zdeněk
This bachelor's thesis introduces social agriculture as an alternative business solution in the whole agricultural sector. This work is not focused just on social agriculture but also on agriculture in general and also on some social terms. It also explains the main meaning in social agriculture, its benefits in social life and for what kind of people it can be beneficial and helpful. It analyzes social agriculture in the Czech Republic and in other European countries.The literal research is divided into three parts. The first part is about agriculture in general and its main functions in agricultural sector. In the second part are described some social terms and the third part which is the longest one is about the social agriculture. The third part also deals with financing of farms or companies that concentrate on social agriculture in each country.
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Public relations in leisure facilities
Müllerová, Kamila ; Pechová, Blanka (advisor) ; Trunda, Jiří (referee)
TITLE: Public Relations in Leisure Time Centres AUTHOR: Kamila Müllerová DEPARTMENT: Centrum školského managementu SUPERVISOR: Ing. Bc. Blanka Pechová ABSTRACT: This bachelor thesis is aimed at finding public relations concept for leisure time centres which can be subsequently implemented by particular leisure time centre management in their own regional public relations policy. The thesis considers public relations an important tool for a successful run of a leisure time centre within the marketplace of leisure time activities and services. There are three distinctive parts of the thesis; theoretical, research and practical one. The objective of the theoretical part is to introduce the institution of the leisure time centre in general and define the main aspects of public relations subject matter. The basis for this part became findings from available literature and other sources regarding public and media relations cited as follows. The research part builds on analysis of the state, run and the true practice of PR in leisure time centres. The instrument of the research was a web-site questionnaire. The conclusion of this part serves as one of the bases for the final outcomes of the thesis. The subject of investigation became leisure time centres located in the Czech Republic. The practical part of the...
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Animation as a part of primary prevention in elementary school
TEPLÁ, Michaela
This thesis presents the possibilities of usage of the animation approach in the context of primary prevention program appleid in primary shools. After defining the content, goals and focus of the primary prevention, this thesis acquaints with specific programs of primary prevention, with their characteristics and the fundamental methods, from which the key ones are sociometrics, reflection and working with the group. Furthermore the thesis is focused on the position of a teacher, his personality and compares his possible effect in the whole animation process. The thoughts on different animation processes, their approaches with the goals and the possible guidance of the primary prevention, are the fundamental part of this thesis. The other subject is the effectiveness of the primary programs and their factors, which can infulence the process. The conclusion of this thesis indicates the importance of the connection of the animation approach in this pedagogical process.
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Public Relations of Elderly People's Home
Ingrová, Veronika ; Musil, Martin (advisor) ; Kubátová, Věra (referee)
The goal of this thesis is to analyze selected non-governmental organization in the field of Public Relations. In accordance with the results of performed investigation, the author will try to propose a specific plan of PR activities within creating positive long-term relationships with company's crucial target groups. The thesis itself will be mainly focused on the preferred target group from both, internal and external environment of the organization. Another vital part of the work will include specific proposals on how the organization should be presenting itself publicly, not only in the framework of media, but also through it's promotion. Last but not least, improvement suggestions will be concerned with the form and the content of company's web sites.
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Public relations as a management tool of communication
Chaloupková, Věra ; Střížová, Vlasta (advisor) ; Pavlík, Petr (referee)
This bachelor thesis deals with public relations as a management tool of communication. It includes theoretical and practical part. The teoretici part is trying to bring public relations as a whole and in the creation of strategy in the field of PR. Practical methods for analyzing public relations companies in the selected KTO International Ltd., and deals with thein appreciation. A draft strategy for public relations, focusing on a specific problem.
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